For the first paper in COSK1221, you are to breakdown the audience characteristics for two commercials of your choice. Each commercial is geared towards a specific audience, and as such, was written using the appropriate language and tone to detail specific audience interests. For each commercial, you are to type three paragraphs (5-11 sentences). The first paragraph will describe the commercial to me—I should be able to visualize the commercial in my mind’s eye and hear the voiceover information in my ears!! The second paragraph will describe the following demographic characteristics of the audience and why you believe them to be true:
Age—what age group do you believe is being targeted in the commercial?
Gender—is it geared toward a specific gender or is it gender neutral?
Income—does the target audience need to be in a specific income bracket to purchase the product?
Interests—what do you think the target audience members enjoy doing in their leisure time?
Geographical Location—is it a local commercial product/service or is it national?
Educational Level—this is associated with the age and income demographics.
Once you have identified each of the above mentioned characteristics, you are to then explain why the public relations team used the word choices/tones/images used in the commercial(s) to reach the audience(s) that you described (third paragraph).
This is a two-part assignment that will be graded on both your audience/commercial characteristics, as well as your justifications.
Assignment Layout:
12-point, readable font
1” margins
Double-spaced
Each commercial should be treated as a new assignment; therefore, please start a clean page when detailing commercial #2
