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Write a 750- to 1,050-word memo to your prospective business partners in which you complete the following:
·        Describe the results of your competitive analysis.
·        Explain the characteristics of the market niche to which the product or service will be targeted.
·        Provide your recommendation of brand characteristics that will support the total product’s value.
·        Specify the overall value proposition of the total product
·        Recommend unique product characteristics that will appeal to the targeted market niche.
