Scenario
You are an e-commerce expert and you have some friends who own their own local bookstore. The husband and wife team have owned this company for 20 years and have built an amazing business that is very successful to the local community and is known to have an amazing collection of rare and exotic books. You have just completed a marketing plan for the Johnsons a few weeks ago, but now they realized how important social media is to improving their e-commerce and local presence. They loved your previous report and want you back to help them understand social networking and help develop a social networking strategy.
Role
You are an e-marketing and e-commerce consultant. Mary and Joe Johnson, the owners of Book Bunker, have hired you to help them create a comprehensive plan to utilize social networking in their marketing and advertising programs. Utilizing the knowledge you have with this organization from your previous report, you will need to give them a detailed report on how to utilize social networking sites to improve their online presence and local foot traffic. You will need to write a 5 page (2,500 words minimum) page professional business report outlining your ideas and strategies to create a social networking program for Book Bunker.
Players
Mary Johnson
Co-Founder of Book Bunker
Hi, Welcome back! Joe and I want to thank you for the solid work you did on our marketing plan. We have already seen improvements in sales due to the new website we have launched. As of today, 10% of our sales have been through our website… that is amazing. We are also utilizing the customer relationship management system you recommended. We have been using this data to reach out to old and new customers, inviting them to book signings, informing them of new sales and just thanking them for their patronage. We have had several book events, where Joe and I just sent an email and 40 of our local guests showed up and we had an amazing sale day. In short, we have a new buzz, one that we haven’t seen in this store for years! We see that utilizing this new medium is not scary… and not too intimidating… it has been just the opposite, very rewarding. Joe and I were talking and he has been hearing a lot about social media… well, I don’t know a tweet from a Facebook page, and to be honest, I am not sure how we can do anything with this, but realizing we were wrong about waiting so long to get online, we thought we would talk to you. Joe has all the details about what we are thinking. If we can have just half the success with social media that we have had with our customer relationships and online marketing plans, we will be thrilled. Take care… and thanks for your help.
00:00
Joe Johnson
Co-Founder of Book Bunker
h3 style=”font-size: 14px; margin: 0px 0px 0.5em; padding: 0px;”>Deliverable
Given the scenario, your role and the information provided by the key players involved, it is time for you to make a decision.<br><br>If you are finished reviewing this scenario, close this window and begin working on your report.<br><br>You can return and review this scenario again at any time.
You are an e-commerce expert and you have some friends who own a local bookstore. The husband and wife team have owned this company for 20 years and have built an amazing business that is very successful in the local community and is known to have an amazing collection of rare and exotic books.
You already completed a marketing plan for the Johnsons a few weeks ago, but now they realize how important social media is to improving their e-commerce and local presence. They loved your previous report and want you back to help them understand social networking and help develop a social networking strategy.
Your Assignment
You are an e-marketing and e-commerce consultant. Mary and Joe Johnson, the owners of Book Bunker, have hired you to help them create a comprehensive plan to utilize social networking in their marketing and advertising programs. Utilizing the knowledge you have of this organization from your previous report, you will need to give them a detailed report on how to utilize social networking sites to improve their online presence and local foot traffic.
YOU DECIDE
Activity or Assignment
Assignment
For this assignment, you will generate a Microsoft Word report. You will need to write a 5-page (2,500 words minimum) professional business report outlining your ideas and strategies to create a social networking program for Book Bunker.
You will submit your work to the Week 5 You Decide Dropbox.
